Instead of One Ford, There Could Be Two, Three Fords In China

Ford will have to deviate from its "One Ford" strategy if it wants to break into the Chinese market in a serious way, says Reuters. Ford is developing what it calls a "Value B" model that is aimed at the increasingly important sub $10,000 market in China. And that's only the beginning … According to Ford executives, the "Value B" car will rival the 57,000 yuan ($9,100) Chevrolet Sail, which is the second-best selling vehicle in China. The best selling car is the Ford Focus, but only by a sleigh of hand: While the new "global" Focus is grabbing headlines, the older and cheaper "classic" Focus is making volume. Then, sales of both are added to look good in the stats. If launching a China-specific car qualifies as two Fords, Ford will have to get used to the thought of three Fords. As discussed here several times, the Chinese government wants its joint ventures to venture into China-only brands, and even a Ford won't succeed in resisting governmental charms. from The Truth About Cars http://www.thetruthaboutcars.com

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