Good Leap: Ford Launches New Brand In China

Ford and TTAC think alike. A few days ago, we told you that "the Chinese government wants its joint ventures to venture into China-only brands, and even a Ford won't succeed in resisting governmental charms." And a few days thereafter, Carnewschina reports that Ford has succumbed: No longer One Ford adds a new brand to its stable. It is called 'Jia yue', which Carnewschina translates as 'Good Leap'. 'Jia Yue' will be Ford's Chinese joint venture brand, a brand jointly owned by Ford and China partner Changan via their Chinese joint venture. This appears to be Jia Yue's new badge. Looks like chickenfingers. According to Carnewschina, the first car of Jia Yue will be a rebadged Ford Focus Classic. The Ford Focus Classic is the last-gen Ford Focus which is still in production in China. This is S.O.P. with these joint venture brands, usually they get the hand-me-down models. The Jia Yue brand hasn't spent much money in the design dept. If the first pictures from China (more at Carnewschina) are an indication, there has been minor work on grille, light and bumpers, the rest remains vintage Focus. The engine remains the old 1.8 liter mill. from The Truth About Cars http://www.thetruthaboutcars.com

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