Fit To Lead Honda’s Quest For More North American Sales

Honda is hoping that the next-generation Fit subcompact will see its volume nearly triple, going from 64,000 units per year to 200,000 by 2016. Honda is targeting sales of 2 million units in North American by March, 2017. With sales currently resting at 1.7 million, responsibility for the sales increase would largely be up to the Fit. The next Fit will have some advantages over the current car; production at Honda's new Mexican factory will mean that the Fit won't be hampered by poor exchange rates between the dollar and the yen, which make the Fit pricey, unprofitable and hard to come by at dealer lots. New technologies, body styles and fuel efficiency improvements will also be on offer without a substantial price increase, thanks to Mexican production. Speaking to Automotive News, Honda President Takanobu Ito wouldn't elaborate on the possible bodystyles, but did say that the next generation Fit Hybrid would be the first Honda to get a next generation IMA Hybrid system, with no carryover components from the previous generation. Unfortunately, we may not get the new Fit Hybrid either. from The Truth About Cars http://www.thetruthaboutcars.com

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