Chrysler To Enter America’s Favorite Closed Market

Japan, everyone's favorite closed market, is about to get a couple new products from Chrysler, which will return to the market after a nearly four year absence. Just-Auto reports that the first Pentastar products introduced will be the 300 and the Lancia-based Ypsilon, badged as a Chrysler. The Ypsilon will come with Fiat's TwinAir 0.9L two-cylinder engine, while the 300′s large size and large displacement engines likely won't help it endear itself to Japanese consumers. Foreign cars, save for tier-one luxury brands, traditionally struggle in Japan for one reason; conformity. The Japanese place a high value on this trait, and buying a foreign car is often equated with some sort of iconoclastic statement. But there are exceptions to the rule – a European luxury car or sports car is appropriate, and anything British tends to get a pass (witness the success of Mini and Lotus in Japan). Volkswagen has also been enjoying some success with its Up! minicar. from The Truth About Cars http://www.thetruthaboutcars.com

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