Brio Amaze Is Honda’s Most Important India Model

While the Civic, CR-V and Accord rule the roost in developed places like Europe and North America, the situation is quite different in emerging markets like India. Sales of these vehicles is so low that Honda has indefinitely put on hold the launch of their next generation models. Instead, Honda has chosen to concentrate on  entry-level hatchbacks and sedans. The Brio was one such product which was developed for emerging markets (like India, Thailand, etc) and the Brio Amaze is the sedan version of the Brio hatchback. The Brio Amaze will be unveiled in Thailand later this month, and will be launched in India in 2013. It will be the first Honda product in India to get a diesel heart. A new 1.5-liter diesel engine has been developed to serve the needs of the Jazz, Brio, City, upcoming 7-seater MPV (based on Brio platform) and upcoming compact SUV (based on Jazz platform). This oilburner produces 100 BHP of power and 210 Nm of torque. It is designed to be high on mileage and is expected to return a certified mileage of over 20 km/l. In order to benefit from lower excise duty, the Brio Amaze measures less than 4-meters in length. While this does limit interior room, the cost advantage is significant. Honda doesn't plan to bring the Brio Amaze or Brio hatchback to developed nations.they are deemed too small for those countries. Faisal Ali Khan is the editor of MotorBeam.com, a website covering the auto industry of India. from The Truth About Cars http://www.thetruthaboutcars.com

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