Monday, March 5, 2012

Mercedes Sales Up 20 Percent In February

Global sales of Daimler's Mercedes-Benz car brand rose a whopping 20.3 percent in February compared to February 2011, Reuters says. A lot of this growth comes from a country already pronounced a basket case by some: China.  

Mercedes sales in China rose 57.5 percent, they rose 31.4 percent in Japan, 21.6 percent in Germany's and 16.9 percent in the United States. "We on track to meet our goal to achieve a new sales record in the first quarter," Daimler said in a statement.

The surprising growth in China has two reasons:

  1. There is a disconnect between cheaper, smaller cars and more expensive, bigger cars. The bigger cars have growth, sales of smaller cars contract. This helps joint venture makers and hurts independent Chinese makers.
  2. The Chinese calendars confuses everything: The effect of the Chinese New Year had decimated January sales. February sales will be glorious for all manufacturers, because they compare with a February 2011 that had been decimated by the Chinese New Year. January and February sales should be ignored in China. Only the total of the first quarter has some significance.

 



from The Truth About Cars http://www.thetruthaboutcars.com




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