Wednesday, March 28, 2012

Buick Encore May Get Chevrolet Variant

The "made for China" Buick Encore won't be the last gawky micro-crossover put out by General Motors. In addition to the Encore and the Opel Mokka, it looks like Chevrolet will join the party too – perhaps what should have happened right from the start.

 Reconciling the notion of a strange mini-hatch-cum-SUV is difficult in the context of the Buick brand (at least on our shores) but as a Chevrolet, it makes much more sense. As these patent drawings from French outlet "L'Automobile" show, the Chevrolet version could be almost a baby Equinox, rather than just a bloated Sonic.

Yes, we know that our roads don't need another crossover, let alone a small one, but for GM's brand positioning outside the USA, a Chevrolet version of the more upmarket Opel Mokka makes a lot of sense. Chevrolet is being positioned as GM's entry-level brand elsewhere, so a "world market" version of the car, rather than the more regionally focused Mokka and Encore, seems like a good fit.



from The Truth About Cars http://www.thetruthaboutcars.com




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