Friday, May 16, 2014

Legacy Costs: Subaru Announces Pricing for All-new 2015 Legacy

Legacy Costs: Subaru Announces Pricing for All-new 2015 Legacy

Subaru sales are tearing up the charts right now, thanks mostly to its charming crossovers. Historically, though, Subaru's plain-Jane sedan, the Legacy, hasn't contributed as much to the company's bottom line. With an announced starting price of just $22,490 for the all-new Legacy, all just might change when it goes on sale this summer.

That price is for the base 2.5i model and is a modest $400 more than the 2014 model. Such aggressively competitive pricing puts the Legacy at $255 less than a base 2014 Honda Accord with a six-speed manual transmission and $745 less than a stripper 2014 Toyota Camry. For that chunk of change, you get a 175-hp, 2.5-liter horizontally opposed four-cylinder engine, a continuously variable transmission with six paddle-selectable ratios, all-wheel drive with brake-based torque vectoring, and 17-inch steel wheels and full wheel covers. You also get eight airbags, cloth upholstery, cruise control, a 60/40-split-folding rear seat, and a 6.2-inch touch-screen infotainment system with a rearview camera and Bluetooth connectivity, among other functions.

Stepping up the trim-level ladder, the 2.5i Premium starts at $24,290 and adds 17-inch aluminum wheels, a 10-way power driver's seat, dual-zone climate control, an upgraded infotainment system with a 7-inch touch screen and voice activation, as well as sundry material upgrades including woodgrain interior trim and a leather-wrapped steering wheel.

For $27,290, the 2.5i Limited includes as standard 18-inch aluminum wheels, fog lights, leather upholstery, a 576-watt Harman/Kardon sound system with 12 speakers, an all-weather package with heated rear seats, blind-spot detection, lane-change assist, and rear cross-traffic alert. The top of the range is the 3.6R Limited; for $30,390, it comes with all the 2.5i Limited's stuff and adds a 256-hp horizontally opposed six-cylinder engine, HID headlamps, dual exhaust tips, and larger front brake rotors.



Options for all trim levels include Subaru's second-generation EyeSight driver assistance technology, sunroof, navigation, keyless access, and more, depending on the trim level.

These prices place the Legacy squarely in line with its only other serious mid-size competitor, the 2015 Chrysler 200 with all-wheel drive, which requires the optional V-6 and starts at $29,690 for the 200 S AWD and $31,190 for the 200 C AWD. Comparably equipped, however, the Legacy handily undercuts the 200, which can climb well into the mid-to-upper $30K range with options. This bodes well for Subaru as it tries to show the world that it can do more than build nice, tall wagons and zesty WRXs.

Legacy Costs: Subaru Announces Pricing for All-new 2015 Legacy



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