Mazda Appoints Chief Marketing Officer in Upmarket Push

Mazda's North American Operations has named Dino Bernacchi as its chief marketing officer, a position created specifically to aid the automaker in establishing itself as a premium brand. The manufacturer has taken steps to ditch its economical heritage for nearly a year as it pushes upmarket. Model redesigns have followed a cohesive, sleek trend while the company […] The post Mazda Appoints Chief Marketing Officer in Upmarket Push appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA