Cheaper Base Price, More Content as the Toyota Prius Fights Back

Newfound hybrid competition from the likes of the Hyundai Ioniq has forced Toyota into a mid-year strategy shift. Starting imminently, the automaker plans to offer a less expensive base model of the Prius while bulking up the model's content with no-charge added safety features. According to automotive research and car-shopping website CarsDirect, the entry price of a […] The post Cheaper Base Price, More Content as the Toyota Prius Fights Back appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA