BMW Acknowledges It Is ‘The Ultimate Driving Machine’ No Longer, Holds Rallies to Scare Employees

As vehicle sales growth gradually cools off, BMW has found itself continuing to lose ground to its competitors — but it wasn't always this way. The company spent years as the luxury brand par excellence before seeing the likes of Jaguar, Tesla, and historic rival Mercedes-Benz begin syphoning off its consumer base. It looked to be in denial for some […] The post BMW Acknowledges It Is 'The Ultimate Driving Machine' No Longer, Holds Rallies to Scare Employees appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA