Lexus Knows it Needs to Improve its Sedans or Prepare Them for a Merciful Death

With crossovers on the rise, and more car-like than ever, Toyota'a global branding chief Tokuo Fukuichi knows that Lexus sedans need to offer more to customers or prepare to join the Tyrannosaurus rex in extinction. Lexus has shifted to become SUV-inclusive, but sedans still comprise a large portion of its lineup. Lexus' strategy is to improve the driving dynamics […] The post Lexus Knows it Needs to Improve its Sedans or Prepare Them for a Merciful Death appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA