Mazda’s New Ad Campaign Uses Ben Collins and a Dog to Suggest Consumers Are Idiots

Mazda, which has seen its previously strong sales slip in Israel, feels the brand has developed a bum rap. Its once exciting cars have become unworthy of praise in the Jewish republic — claims the company finds flagrantly objectionable. So, rather than take the perceived abuse lying down, the automaker developed the "Prepare to be Amazed" campaign in response. Its essence isn't that Mazda begs […] The post Mazda's New Ad Campaign Uses Ben Collins and a Dog to Suggest Consumers Are Idiots appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA