Go Bold or Go Home, Toyota Says, Tentatively Ditching Its Longstanding Commitment to Boredom

The upcoming Toyota C-HR, which never had a chance to officially wear its former Scion badge, is on a mission. Toyota is treating its strategically edgy subcompact crossover as something of a canary in the marketplace coal mine, betting on a big consumer response based solely on its styling. The company that built its reputation on […] The post Go Bold or Go Home, Toyota Says, Tentatively Ditching Its Longstanding Commitment to Boredom appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA