The Chevrolet Silverado has outsold the Ford F-150 so far this year, but sales of Ford's Super Duty trucks have boosted the company's truck business past its competition, PickupTrucks.com is reporting.
All three truck makers are selling more pickups than they were a year ago, but flagging F-150 sales and depleted inventory could be keeping Ford's perennial half-ton leader back.
The website, which used data from Cars.com to determine sales by segment, said that Ford's Super Duty trucks led Ram and General Motor's heavy-duty offerings by a large margin. Roughly 120,000 three-quarter and full-ton Ford pickups have been purchased this year, compared to around 80,000 and 75,000 heavy-duty trucks for Ram and General Motors, respectively.
Earlier this month, Ford offered a series of incentives totaling $11,000 on its F-150 in specific areas for specific models. A spokesman for Ford said that dealer stocks of the full-size F-150 pickups were unusually low, and that normal inventories would be restored by the end of September.
According to our own Timothy Cain, truck sales represent around 14 percent of overall vehicle sales in the United States, up one percentage point from last year. And the average price paid for a truck is $42,429 so far this year.
So who's ready for a $100,000 pickup?
The post Super Duty Buoys Flagging F-150 Sales for Ford appeared first on The Truth About Cars.
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