Way at the bottom of the comments on yesterday's Hyundai Santa Cruz article was a reference to a vehicle that I think, if it was built today, would probably sell better today than it ever did when it was new.
The Isuzu VehiCROSS, for all its faults, is (almost) exactly what people are craving today in a crossover-fueled market: go-anywhere utility, polarizing design, and full wrap-around plastic body cladding. Oh, and you either love it or hate it, just like every other new, successful crossover hitting the market in America at the rate of 2.5 new models per second.
Think about it. The sales of non-crossover, non-SUV and non-truck models in America is rather stagnant at the moment. This is pretty evident at Hyundai. The South Korean automaker's car-heavy lineup is experiencing growth, but it's a far cry from the industry average mostly due to a lack of crossovers and utilities in its lineup (the other big part being the Tucson getting pretty long in the tooth and uncompetitive against more established rivals).
Now, what if you could build a brand that was the complete inverse of Hyundai? Lots of SUVs. Little to no cars. Unlike Jeep, this brand could tout "Japanese build quality" and not be saddled with traditionalist design cues. That sounds a lot like Isuzu.
The VehiCROSS is just what America is craving, too. No, I don't mean a two-door, body-on-frame SUV powered by a pair of V-6 engines. The most successful new entrants in the crossover and SUV space in the last few years have been styled in a way that leaves nobody wondering whether they love it or hate it — Nissan Juke, Buick Encore, Ford Edge, etc. The VehiCROSS certainly fits that bill.
What do you think, Best & Brightest? What brand or model from yesteryear was sold and killed off before its time?
The post QOTD: What Brand/Model Existed Before Its Time? appeared first on The Truth About Cars.
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