Audi to Go After S Klasse and 7 Series More Directly With Next A8

Bloomberg is reporting that Audi will reveal the next A8 sedan at the upcoming Frankfurt auto show in September and that Ingolstadt's flagship will more get upgrades so it can more effectively compete with the next generation S Class from Mercedes-Benz, which is currently being launched. While Mercedes-Benz may be the target of the new A8, it is BMW that Audi has set its overall sights upon, seeking to supplant the Bavarian luxury car maker as the #1 marque in that segment. Audi says that it will sell more than 1.5 million vehicles globally in 2013, a benchmark the company originally expected to reach two years from now. Though Audi has seemingly gone from strength to strength and is in second place among luxury brands, it's still lagging behind M-B and BMW at the top of the luxury sedan segment, selling 38,600 A8s last year while BMW sold over 59,000 7-Series cars and Mercedes sold a bit over 80,000 of its S Class. from The Truth About Cars http://www.thetruthaboutcars.com

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