Toyota Invests $600 Million In the Heartland, Verifies Its Loyalty

Toyota is planning a $600 million expansion of its Princeton, Indiana assembly plant to enhance production capacity and modernize the factory for the next-generation Highlander. The company's financial commitment underscores Toyota's new and carefully domesticated image while serving to remind everyone that its cars are built in America for Americans — not unlike the company's red, white, […] The post Toyota Invests $600 Million In the Heartland, Verifies Its Loyalty appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA