If You Miss the Old Ford, You’ll Really Hate Its Latest Hire

Ford Motor Co. has hired former Apple marketing guru Musa Tariq as part of its expanding need to make the case that it is a mobility company not simply an automaker. Taking the newly created position of vice president and chief brand officer, Tariq will help construct and differentiate the brand identify Ford is hoping to carefully curate for itself. Cars […] The post If You Miss the Old Ford, You'll Really Hate Its Latest Hire appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA