Saturday, April 30, 2016

Mini Boss Doesn’t Want to Sully the Brand With an Icky Sedan

Mini needs a fifth core model that stays true to the brand's heritage while drawing in more customers, but the man in charge of the brand doesn't like sedans. Unless a previously unknown model crawls out of Mini's history, one side of the dilemma will have to give up ground. Ralph Mahler, Mini's vice-president of […]

The post Mini Boss Doesn't Want to Sully the Brand With an Icky Sedan appeared first on The Truth About Cars.



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