Acura is turning 30, and to celebrate, it's turning its attention away from the yuppy Gen-Xers who first discovered the brand to the hopeful, car-buying Millennials of today. It's not pandering for vehicle sales, it's a relationship, see? Honda's luxury marque just launched a marketing campaign that seems perfectly designed to lure in the largest-growing […]
The post Acura Takes a Sepia-Toned Selfie With its BFF, the Millennial Car Buyer appeared first on The Truth About Cars.
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