The auto show press conference is a strange phenomenon. More often than not, it's an executive from a foreign land, reading what is likely his third or fourth language from an obvious teleprompter, getting ready to introduce a car that we've all already seen at a "preveal" party. He's typically using words like "social media," "lifestyle," […]
The post NYIAS: Contrary To The Axiom, Boring, Not Sexy, Is What Sells appeared first on The Truth About Cars.
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