Nissan's U.S. sales boss delivered some Glengarry Glen Ross-style "motivation" to its ad agencies in order to pump up the brand's weak messaging via a new campaign. Christian Meunier, who took control of Nissan's U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive […]
The post Nissan to Ad Agencies: "It Takes Brass Balls to Sell Cars!" appeared first on The Truth About Cars.
from The Truth About Cars http://ift.tt/Jh8LjA
Put the internet to work for you.
No comments:
Post a Comment