Ah, the 1990s. Not yet seen in the retro-ironic light that has washed over the '80s, and yet they're now officially a generation ago and things really were different then. Advertising is nothing if not a cultural barometer, and this roundup of ads from the '90s provides a good indication of which way the winds blew.
To realize how long ago it was, note the ads from relatively newfangled Japanese luxury-brand start-ups Infiniti and Lexus. We also see a last gasp from Alfa Romeo (for a while anyway) and the introduction of a new sports-car icon, the Miata. Some well-known campaigns from the era include Porsche's, which combined high-art photography with minimal copy, Nissan's appeals to dog lovers, and a cartoon camel selling smokes.
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Cincinnati Microwave Communications – January 1990
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Infiniti – April 1990
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READ MORE: 44 of the Most Bodacious Car Ads of the 1980s
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Chevrolet Caprice – May 1990
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Alfa Romeo – July 1990
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Mazda Miata – July 1990
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Lexus GS – March 1994
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Dodge Neon – April 1994
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READ MORE: Our Original 1994 Dodge Neon Road Test
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Joe Camel – April 1994
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Chevrolet Impala SS – April 1994
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READ MORE: Our Original 1994 Chevrolet Impala SS Road Test
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Nissan Maxima – July 1994
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Porsche 911 Turbo – April 1995
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READ MORE: July 1995 Comparison: 911 Turbo vs. NSX, F355, Viper, and Esprit
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Car and Driver Online – October 1997
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Nissan Frontier – December 1997
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- These 1970s Car Ads Define a Nation Desperately Trying to Define Itself -
- Car and Driver's 60th Anniversary: The 1990s -
- Formula C/D: The Car and Driver Covers of the 1990s -
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