Why Honda Is In Even More Trouble Than You Think [Deep Thoughts]

To many observers, Honda appears to be going through the corporate equivalent of a mid-life crisis. Supply problems from the effects of the Japanese earthquake and tsunami and flooding in Thailand, along with less-than-complimentary write-ups on the new Civic by Car and Driver, Consumer Reports, and others, are bearing the brunt of the blame for the slump in calendar-year 2011 sales. Further issues: Acura's inability to attain tier-one luxury-car consideration or status among consumers, Honda's attempt to build a pickup truck, and the firm's precipitous sales decline in its home market of Japan. But even though it will raise the ire of Honda executives and brand loyalists alike, the company's problems aren't simply the aftereffects of the world's climate gone mad or a substandard take on a bestselling vehicle. It's worse than that. Read full story » from Car and Driver Blog http://blog.caranddriver.com

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