Wednesday, June 13, 2012

Question Of The Day: The Company You Can Live… Without

 

Every auto journalist that is worth a damn in this business has a bit of brand bias.

Passion always leads to prejudice.

I consider it a good thing, that occasionally needs to be kept in check. There have been times where I've written a car review and had to re-evaluate my thoughts.

"Would I be criticizing this model's weaknesses so sternly if another emblem was on the front of it?"

The car may have been boring, or exceptional, or simply be good without anything noteworthy to report about it. The hardest vehicle to write about is almost always the first one mentioned. The boring one. Which is why most veteran auto journalists despise having to write about full-sized SUV's.

Those vehicles I could easily live without. But as for companies…

I have to keep my poker face. But thankfully, the Best & Brightest have the opportunity to tell the world about their prejudices.

It may come from personal experience. Or an inherent hatred for a brand's design elements. A prejudice may even come vicariously through the unpleasant experience of a road trip with a car that inflicted Grizwold like consequences on the mind and the wallet.

Everyone who is an auto enthusiast has a company that, to put it lightly, wouldn't be missed.

Which one is yours? Why? Besides Saab?



from The Truth About Cars http://www.thetruthaboutcars.com




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