Friday, June 8, 2012

GM’s Next Full-Size SUVs: Money Talks, So the Truck-Based Escalade Doesn’t Walk

2012 Cadillac Escalade Premium

Current-generation, 2012 Cadillac Escalade

If you ran a car brand and had a product that was more profitable than a couple of your others combined, but didn't match the direction you wanted to take your nameplate, would you continue to build it? And if said vehicle made your dealer body as happy as clams even though you weren't especially fond of it, would you kill it? This dilemma has been facing General Motors for the better part of a year, and it seems cash has won out: GM has decided to give Cadillac both a contemporary large luxury crossover and a beefy, truck-based new-gen Escalade, cannibalization be damned. Read full story »

from Car and Driver Blog http://blog.caranddriver.com





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