GM Trademarks “Cadillac LTS”—Could be Used for Upcoming Rear-Drive Sedan

An LTS could join the ATS, CTS, and XTS sedans in Cadillac's lineup, with General Motors filing a trademark application for the name with the U.S. Patent and Trademark Office this month. While some companies, like Mercedes-Benz and Audi, trademark every permutation of letters and numbers that fit their naming conventions, General Motors is far more conservative—and that's especially true with Cadillac nomenclature. In the past few years, nearly all of the Cadillac model names GM has trademarked have been used, either on production or concept vehicles. Read full story » from Car and Driver Blog http://blog.caranddriver.com

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