Fiat Tries Cheap Gas To Power Sales

Italy has some of Europe's highest gasoline prices, with the liter going for approximately €1.83. This translates, hold on to your wallet, to $8.54 for the gallon. Italy is also the country of steep sales drops. The Italian new car market contracted by 18 percent last April.  Fiat is Italy's biggest carmaker and sustains even bigger losses. Where others see a disaster, Fiat sees an opportunity. It wants to ignite flagging sales with cheap gas. Fiat is expected to unveil a marketing offer Italian that lowers the price of gasoline to one Euro per liter – with purchase of a Fiat, Reuters says. Details of the offer are unclear. Reuters heard that "the offer will be based on a calculation of the motorist's potential mileage, with effects that can last for up to three years." Expect the offer to come with reams of fine print. Most likely, a straight cash discount will be converted into gas coupons, pay now, save later style. The offer is doomed to fail.   from The Truth About Cars http://www.thetruthaboutcars.com

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