Wednesday, June 13, 2012

Apple, OEMs, Not On The Same Page With Siri

A Fast Company article on in-car integration of Siri, Apple's voice activated Artifical Intelligence system, revealed that despite Apple's usage of their brands, a few manufacturers aren't even aware of plans to use it on their vehicles, let alone within the 12 month timeframe that Apple had suggested.

The article quotes Chrysler as saying

"We haven't seen the statements attributed to Apple and we have nothing to announce at this time," a Chrysler spokesperson said by email. When pressed, the spokesperson would only add that "Chrysler does not comment on future product plans."

Audi and Toyota were on the fence about what kind of timeline would be possible, while BMW said that mid-2013 is likely. Mercedes-Benz and GM said that things would happen in 12 months or less, with GM citing Chevrolet in particular as the first application.



from The Truth About Cars http://www.thetruthaboutcars.com




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