Thursday, February 16, 2012

Wanna Work at C/D? We Need a Community Manager for Our New YouTube Channel

Community Manager, Car and Driver YouTube Channel

C/D is looking for a Community Manager for our new premium-content YouTube channel; the position primarily concerns implementing the social strategy for the channel and cultivating the community around the channel. The position is based in Ann Arbor, Michigan.

SPECIFIC RESPONSIBILITIES:

  • Assist in devising a strategy to best cultivate Car and Driver's YouTube community, using both the tools of YouTube and of Hearst's men's enthusiast brand properties.
  • Nurture and grow Car and Driver's fan base through social engagement
  • Work with channel talent to best grow their audience
  • Seek out and nurture outside relationships dedicated to growing our community base
  • Research and test the latest in audience-growth theory
  • Advise content development with an eye toward optimal social impact
  • Cultivate audiences beyond the core enthusiasts
  • Develop video names and meta tags that enhance discoverability

MINIMUM EXPERIENCE REQUIRED:

  • Three years of web audience development with a focus on video
  • Must have experience interacting with and growing audiences through social tools
  • Must have experience with YouTube and their audience development tools

SKILLS/ABILITIES REQUIRED:

  • Knowledge of the YouTube community and how it communicates
  • Familiarity with web videos and their attributes, including general SEO best practices
  • Proficient in Facebook and Twitter tools, with knowledge of the most up-to-date improvements to those tools
  • Extensive knowledge of the various methods used to grow audience
  • Interest in and knowledge of cars and the automotive industry, with an ability to engage with fans of that industry
  • Excellent written and verbal communication skills
  • Effective interpersonal negotiation skills
  • Ability to work well under pressure
  • Proficiency in Microsoft Office
  • Attention to detail and pride in high-quality execution of work
  • Excellent organizational skills, ability to prioritize and meet deadlines
  • Ability to work collaboratively and diplomatically with others
  • Keeps abreast of latest trends in web-based and social television

Please send applications to apply@caranddriver.com.



from Car and Driver Blog http://blog.caranddriver.com




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