Earlier today, BMW announced the arrival of BMW M Performance Parts, a new line of powertrain, suspension, aerodynamic, and cockpit components that will trade under the iconic "M" badging. The idea behind using M is to further reinforce the sub-brand's appeal to performance enthusiasts, says BMW, although some will surely see this extension as a dilution of the iconic M name. Intended to enhance engine power, reduce weight and optimize aerodynamics for tangible increases in driving dynamics and performance, the first products are designed specifically for the 3- and 5-series sedans (and the five-door 1-series in Europe). Bits will include black kidney grills, M Performance exhaust systems, carbon-fiber front splitters, and an M Performance steering wheel. Interesting news to be sure, but other than the addition of the letter M, what differentiates this new line from the current entity known simply as BMW Performance Parts? You know, the aftermarket division that's happily been peddling components to BMW-wielding speed freaks for years? We reached out to BMW for some answers; the company's responses are below: Is this change one being made in name only from BMW Performance Parts? Why are parts currently available for just two models (the 3- and 5-series sedans in the U.S.) when the previous performance parts catalog is still on offer? Will an owner now be able to upgrade their vehicle to M levels of performance and styling in a piecemeal fashion by selecting parts from the new BMW M Performance Parts catalog? So there you have it. from Car and Driver Blog http://blog.caranddriver.com | |||
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Friday, February 17, 2012
BMW Announces M Performance Parts Accessory Division [Geneva Auto Show]
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