According to Project i boss Dr. Ulrich Karnz, BMW’s Project i will develop vehicles for those that can afford premium vehicle. Project i is BMW’s strategy to develop compact electric-vehicles for big cities like London, New York, Tokyo and Shanghai. The 515 electric MINI E models currently being tested are the foundation of future Project [...]
According to Project i boss Dr. Ulrich Karnz, BMW’s Project i will develop vehicles for those that can afford premium vehicle. Project i is BMW’s strategy to develop compact electric-vehicles for big cities like London, New York, Tokyo and Shanghai. The 515 electric MINI E models currently being tested are the foundation of future Project i vehicles.
“These vehicles will be premium vehicles,” Kranz told CAR at the 2009 Geneva Motor Show. “They will not be Tata Nano rivals – no way! We can and will only build premium cars.”
Kranz said that BMW has yet to decide whether the cars will wear a BMW badge or create another brand for the fuel-efficient premium vehicles. He said that the cars will initially be built in Germany but production in other markets is possible.
“They will be built by BMW in BMW factories – we wouldn’t consider outsourcing production to a third party,” Karnz said.
First Drive: MINI E:
Source: CAR
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