| It's been 27 years since Nissan buried the Datsun name, and a little more than a year since Nissan announced it would resurrect the brand. In less than two weeks, on the ground in New Delhi, India, we'll get a look at Datsun's first new car since the 280ZX. Nissan will use the Datsun name to target emerging markets, hence the new car's launch in India and focusing efforts there, in Indonesia, Russia, and South Africa. To illustrate just how important this segment and these markets are for automakers, Nissan boss Carlos Ghosn will be on hand for the unveiling. Last year he hinted at what to expect when he told Reuters a Datsun would be, "a green car, affordable car, small displacement, high local content."
While its cars will be based on one common design drawn up in Japan, Datsun "will be locally developed with the support of Nissan Motor Company engineers and stylists and will be locally produced." In India, the little hatchback is expected to sticker at between $3000 and $5000—a highly competitive price point in the Indian market. That car will need to be compact and versatile to cope with the country's legendary traffic and congestion, while the same basic design must also be able to handle the expansive, rugged nature of life in rural Russia. That design won't be adapted for American life, however, as Nissan has no plans to bring the Datsun brand stateside.  from Car and Driver Blog http://blog.caranddriver.com | |||
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