Thursday, May 17, 2018

Supplier Fire, Production Shutdown … PR Boost?

It was a drama "worthy of a James Bond script," the Detroit Free Press' sensational headline announced. Ford spokesman Mike Levine provided a hashtag-heavy rundown of the operation's timeline via Twitter. The automaker even felt it worthy of a lengthy media release. Never has a supply chain disruption provided a car company so much positive […]

The post Supplier Fire, Production Shutdown … PR Boost? appeared first on The Truth About Cars.



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