Volkswagen’s North American Boss Wants a Brand That’s so American, It Hurts

Reading the long-from retrospective of Hinrich Woebcken's life in Automotive News, this author can't help but think of a friend who, like Volkswagen of America's CEO, spent his early life in Rochester, New York. In the executive's case, it was an exchange program in the late Seventies. This friend, after odd jobs accumulated a sufficient […] The post Volkswagen's North American Boss Wants a Brand That's so American, It Hurts appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA