As It Tries to Gain Traction in Europe, Jeep Brand Boss Promises ‘the Year of Jeep’

Two years ago, Fiat Chrysler CEO Sergio Marchionne could barely contain his enthusiasm for the Jeep brand and its barely-tapped global appeal. A sales juggernaut in America, the rugged, go-anywhere brand had a stable of models ripe for the global picking. All it needed was more local production, more new models, and voila — world-straddling dominance. […] The post As It Tries to Gain Traction in Europe, Jeep Brand Boss Promises 'the Year of Jeep' appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA