Tuesday, November 15, 2016

Ignore FCA’s Claims: The Dodge Journey Isn’t, Wasn’t, And Won’t Soon Be “Canada’s Favourite Crossover”

It was early 2014 when an Albertan car salesman drew my attention to a claim he noticed in commercials and promotional material from Fiat Chrysler Automobiles Canada. The Dodge Journey, they said, was Canada's No. 1 selling crossover. It wasn't. But at the time, FCA was using some hilariously inappropriate segmentation from R.L. Polk Canada, […]

The post Ignore FCA's Claims: The Dodge Journey Isn't, Wasn't, And Won't Soon Be "Canada's Favourite Crossover" appeared first on The Truth About Cars.



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