Friday, November 18, 2016

Hyundai to Millennials: ‘Can We Interest You in a Subscription?

Millennials, the constantly-stereotyped cohort of young adults who won't watch a black and white movie but still like cars, are every automaker's go-to crowd for future sales. Hyundai has announced a plan to tap these would-be car buyers in a way that drills into the very core of what they desire in vehicle ownership (or […]

The post Hyundai to Millennials: 'Can We Interest You in a Subscription? appeared first on The Truth About Cars.



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