Thursday, August 27, 2015

QOTD: Do You Care About The Latest and Greatest Tech?

2015.5 Volvo Sensus Connect Infotainment Navigation

I'm the type of guy that reads the instruction manual. Admittedly, I'm in the lower quartile of the 1 percent of humans who actually read the book, and there are even fewer still who admit to reading it — most people don't, and if they do, it's only when they need to.

But why? Don't people know that they're full of good stuff?

Did you know the newest generation Mini Cooper has launch control? I wouldn't have known that if I didn't spot it in the manual. Also, I wouldn't have known how to sync via Bluetooth to a circa-2013 Volkswagen car (the PIN is buried in the manual, it's 1212 or something like that, if I recall correctly).

According to a recent report, most new car buyers don't know what their cars do, and quite frankly, they don't care. They should.

Admittedly, carmakers aren't tech companies. The latest and greatest is under the hood and usually not at your fingertips. But most people find that their phones are a better source of information and directions, and that's probably not the safest way to drive a car.

Instead of competing with tech companies, I'd prefer carmakers to contract — but that's not conducive to a better bottom line [or with developing a product that's visually and functionally different from the competition —Mark].

Drivers should care about the tech going into their cars because it could make their lives safer — and easier.

But maybe I'm wrong. So what say you, B&B? Do you care about in-car tech? Should automakers improve or outsource? Is there any tech that should be in cars that isn't already?

The post QOTD: Do You Care About The Latest and Greatest Tech? appeared first on The Truth About Cars.



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