Why Dodge Pulled the Plug On Its NASCAR Program

In October of 1999, Dodge held a press conference to announce its re-entry into NASCAR's top series. The manufacturer had recruited Ray Evernham, the red-hot crew chief for red-hot Jeff Gordon, to head the effort. Dodge—and, in a unique arrangement, its dealer body—would fund Evernham's brand-new team. Fast-forward 13 years and Dodge now is on its way out of NASCAR at the end of this season. Why? Primarily because the manufacturer failed to duplicate the feat it achieved in 1999—finding a top-level NASCAR personality like Evernham to spearhead its project. Read full story » from Car and Driver Blog http://blog.caranddriver.com

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