Lincoln Finally Coming To China

There have been many rumors of an impending launch of the Lincoln brand in China, and so far, they had been rumors. Now, the rumor becomes reality. Ford will launch its Lincoln brand in China within two years, says Reuters.  Ford is not banking on big iron alone.  Ford, says Reuters, "is also developing a low-cost car under the mainstream brand to appeal to more price-sensitive consumers in the fast-growing cities in western China. This vehicle will compete with GM's Sail car." The news of Lincoln finally coming to China were released by Ford's global marketing chief Jim Farley at a Beijing media event today. "The brand in China could be a bright spot for Lincoln globally," Farley said. "We have a chance to be different here." Ford hopes to have just the right product in the new MKZ. It supposedly is targeted at younger, more affluent buyers in America, but it turns out that the actual target is China. "Much of the design, including push-button transmission, was influenced by Chinese consumer tastes," Reuters says. Ford "faces considerable challenges in launching its Lincoln brand" in China, says Reuters. China's luxury market is booming, but it is pretty much cornered by BMW, Mercedes and Audi from Germany. Cadillacs have a hard time in China. from The Truth About Cars http://www.thetruthaboutcars.com

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