Mazda Goes on a Diet, Plans Weight Reductions for Every New Model

A report in Automotive News reveals a lofty goal for Mazda: reduce the weight of new-generation cars by 220 pounds compared to the outgoing model. This is part of the automaker's plan to reach another lofty goal, namely achieving a 30-percent improvement in its global corporate fuel-economy average by 2015. Both fit under the company's long-term Sustainable Zoom-Zoom banner and fit into its internal Building Block Strategy designed to optimize all aspects of vehicle design while integrating evolving technologies such as hybrids and electric vehicles. Read full story » from Car and Driver Blog http://blog.caranddriver.com

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