June Sales Down By The Double Digits In Japan – Imports Continue To Defy Detroit Propaganda

Sales of all new motor vehicles in Japan were down 10.8 percent in June, continuing a down trend after the Japanese government discontinued subsidies on eco-friendly cars in September last year.  Sales of minivehicles, and especially sales of imported cars softened the blow. The percentage drop looks worse than it is. It compares with a June 2012 when sales were up 43.6 in a last rush to cash in on the soon to expire subsidies. Later in the year, the percentage drop should normalize when we compare with more sedate sales in the prior year. Regular vehicle sales Japan June 2013 Manufacturer June '13 June '12 YoY YTD '13 YTD '12 YoY Daihatsu 339 306 10.8% 1,221 1,579 -22.7% Hino 3,826 3,687 3.8% 22,382 21,276 5.2% Honda 26,757 45,159 -40.7% 155,827 269,272 -42.1% Isuzu 4,858 5,087 -4.5% 28,419 30,234 -6.0% Lexus 3,935 4,081 -3.6% 22,890 22,863 0.1% Mazda 14,592 16,116 -9.5% 88,001 91,431 -3.8% Mitsubishi 3,053 4,481 -31.9% 30,174 30,488 -1.0% Mitsubishi Fuso 3,233 3,497 -7.5% 16,817 18,264 -7.9% Nissan 37,309 42,614 -12.4% 266,278 278,411 -4.4% Subaru 10,595 7,959 33.1% 66,619 47,881 39.1% Suzuki 7,067 9,077 -22.1% 42,400 50,545 -16.1% Toyota 121,514 148,788 -18.3% 762,576 871,483 -12.5% UD Trucks 846 912 -7.2% 4,181 4,845 -13.7% Other 28,989 25,388 14.2% 133,247 118,362 12.6% Total 266,913 317,152 -15.8% 1,641,032 1,856,934 -11.6% Domestic 232,282 286,735 -19.0% 1,470,304 1,706,266 -13.8% Imports 34,631 30,417 13.9% 170,728 150,668 13.3% Data courtesy Japan Automobile Dealers Association In the regular vehicle category,  sales were down 15.8 percent. Domestic cars were down  19 percent, however, Japanese  continue to buy more cars imported into a market that Detroit automakers say is closed. Luckily, Japanese buyers don't listen to the propaganda. They also don't seem to be affected with the slightly lower yen, which should make imports more expensive. Mini vehicle sales Japan June 2013 Manufacturer June '13 June '12 YoY YTD '13 YTD '12 YoY Suzuki 53,598 54,400 -1.5% 318,326 316,507 0.6% Daihatsu 54,592 67,354 -18.9% 341,002 380,079 -10.3% Mitsubishi 11,396 7,459 52.8% 39,439 47,427 -16.8% Subaru 4,473 5,313 -15.8% 28,715 46,836 -38.7% Honda 33,217 29,841 11.3% 212,240 161,676 31.3% Mazda 4,439 4,226 5.0% 28,960 28,087 3.1% Nissan 19,144 14,293 33.9% 81,368 88,207 -7.8% Toyota 3,055 5,299 -42.3% 20,560 21,580 -4.7% Other 1 4 -75.0% 6 23 -73.9% Total 183,915 188,189 -2.3% 1,070,616 1,090,422 -1.8% Data courtesy Japan Mini Vehicles Association Japan's love-affair with the minivehicles continues. Sales of kei cars were down only 2.3 percent. Nissan and Mitsubishi profit from the launch of the Dayz/ek Wagon. Total vehicle sales Japan June 2013 Manufacturer June '13 June '12 YoY YTD '13 YTD '12 YoY Daihatsu 54,931 67,660 -18.8% 342,223 381,658 -10.3% Hino 3,826 3,687 3.8% 22,382 21,276 5.2% Honda 59,974 75,000 -20.0% 368,067 430,948 -14.6% Isuzu 4,858 5,087 -4.5% 28,419 30,234 -6.0% Lexus 3,935 4,081 -3.6% 22,890 22,863 0.1% Mazda 19,031 20,342 -6.4% 116,961 119,518 -2.1% Mitsubishi 14,449 11,940 21.0% 69,613 77,915 -10.7% Mitsubishi Fuso 3,233 3,497 -7.5% 16,817 18,264 -7.9% Nissan 56,453 56,907 -0.8% 347,646 366,618 -5.2% Subaru 15,068 13,272 13.5% 95,334 94,717 0.7% Suzuki 60,665 63,477 -4.4% 360,726 367,052 -1.7% Toyota 124,569 154,087 -19.2% 783,136 893,063 -12.3% UD Trucks 846 912 -7.2% 4,181 4,845 -13.7% Other 28,990 25,392 14.2% 133,253 118,385 12.6% Total 450,828 505,341 -10.8% 2,711,648 2,947,356 -8.0% All in all, sales were down 10.8 percent in June, and 8 percent for the first half of the year. Forecasters had expected a much bigger drop after the subsidies had pulled a lot of sales forward.   from The Truth About Cars http://www.thetruthaboutcars.com

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