Tuesday, June 4, 2013

Lincoln Cuts Free Maintenance Program In Half

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Lincoln is cutting their free maintenance program in half, from 4 years/50,000 miles to 2 years/24,000 miles.

Automotive News reports that dealers were informed of the change last month.

In a May 6 memo sent to dealers, Lincoln said the revised program "complements short-term 24-month leases." In a statement, Lincoln said the new program is "competitive with other luxury brands." Jaguar and Volvo also recently cut back their complimentary maintenance programs.

Some dealers expressed disappointment over Lincoln's decision, but Rhode Island dealer principal told AN that most Lincolns are leased for between 2-3 years, and the move wouldn't have a great effect on his business. But given Lincoln's supposed push for industry-leading customer service, it's puzzling why Lincoln would decide to cut the program so drastically. It's not just the Germans who offer 4 year maintenance packages either – Cadillac does it too.



from The Truth About Cars http://www.thetruthaboutcars.com




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