Thursday, June 6, 2013

GM Throws In Free Scheduled Service

Picture courtesy motorstown.com

A free-maintenance program introduced earlier this year to get its full-size pickups moving was expanded across the entire 2014 line.  For most 2014 vehicles, Chevrolet, Buick and GMC dealers will complete an oil and filter change, four-wheel tire rotation, and conduct a 27-point vehicle inspection based on what's called for in the vehicle's maintenance plan.

According to GM CEO Dan Akerson, this plan sells more cars:

"We know that customers who service their vehicles at our dealerships are much more likely to purchase another GM product down the road. It's all the more important to bring customers to our service facilities for routine maintenance to further enhance the quality and reliability of their GM vehicles."

Dealers will tell Akerson that such programs are a great way to sell lucrative service, whether it's paid by the customer or by the company under warranty. Once that car is on the lift, a good service writer will always find something that needs attention, "now that the car's here, might as well."



from The Truth About Cars http://www.thetruthaboutcars.com




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