Say “As-Salamu Alaykum” To Yusuf al-Isuzu

Isuzu is joining the "let's flee Japan and the rising yen" bandwagon, and their latest venture involves assembling export-bound trucks in Saudi Arabia. Just-Auto outlines Isuzu's strategy, which has nothing to do with the VehiCross Isuzu can minimize the effects of the strong yen and better compete for what is expected to be a growing market for commercial trucks as Gulf nations step up infrastructure investment. Small and large commercial trucks will eventually be added in, with production reaching a total capacity of 25,000 units. As much as Isuzu is made out to be the butt of jokes in North America, their Middle East distributor network looks fairly robust – or at least more robust than the Lebanese parliamentary democracy. from The Truth About Cars http://www.thetruthaboutcars.com

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