Thursday, July 5, 2018

Volvo Launches ‘M’ Mobility Brand, BMW Likely to Become Perturbed

Having already launched the Care by Volvo subscription program, the Swedish-Chinese automotive brand wants to continue cramming feathers into its cap. It's now launching a new mobility brand that sounds very similar to car-sharing services offered by numerous automakers and rental firms. There could be an issue with the naming strategy, however. Volvo wants to […]

The post Volvo Launches 'M' Mobility Brand, BMW Likely to Become Perturbed appeared first on The Truth About Cars.



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