Mazda’s New ‘Feel Alive’ Campaign Has Us Worried About Brand’s Upmarket Push

Mazda's new "Feel Alive" advertising campaign places consumers as its focal point as the company tries to market itself as an upscale and hip, enthusiast-oriented brand. On Monday, Mazda launched the first commercial — a borderline insulting collection of superficial phrases intended to get you excited about the brand's new identity. The spot itself is about […] The post Mazda's New 'Feel Alive' Campaign Has Us Worried About Brand's Upmarket Push appeared first on The Truth About Cars. from The Truth About Cars https://ift.tt/Jh8LjA