The Games We Play: Advertising Chicanery Begins on ‘2018 Jeep Wrangler’

Late last year, I selected Jeep's JL Wrangler as an Ace of Base once pricing for the snazzy new off-road rig was freshly announced. That was 43 days ago, at which point I theorized that Wrangler shoppers would likely need to be weary of dealer bait-and-switch tactics, as both the new JL and the old JK […] The post The Games We Play: Advertising Chicanery Begins on '2018 Jeep Wrangler' appeared first on The Truth About Cars. from The Truth About Cars http://ift.tt/Jh8LjA